FAQ

Q: What is GenerationJones.style?

GenerationJones.style offers simplistic yet expressive designs on t-shirts, sweats, and hoodies that proudly distinguish Generation Jones from other generations, a way to celebrate their identity. We aim to provide a sense of belonging and recognition for those who don’t want to be lumped in with the “OK Boomer” crowd.

Q: What is Generation Jones?

Generation Jones refers to the social cohort of people born between 1954 and 1965. They are often considered to be the latter half of the Baby Boomer generation to the first years of Generation X. This group were children during the 1960s, they came of age in the 1970s and early 1980s. They have unique experiences and perspectives that separates them from both Baby Boomers and Generation Xers. They often feel wrongly "sandwiched" between the Boomers and Xers and seek to establish their distinct identity. The term "Joneser" also relates to the idea of "keeping up with the Joneses," which reflects the consumerism and aspirations of that era.

Q: Where is Generation Jones from?

According to Wikipedia, the term was coined by American cultural commentator Jonathan Pontell, who saw that teh gap between the Boomers and the Generation X group is too large.  He then proposed Generation Jones as the generation or social cohort between the Baby Boom generation and Generation X.

Q: What kind of products does GenerationJones.style offer?

GenerationJones.style offers apparel, primarily t-shirts, hoodies, and sweats, with simplistic yet expressive typographic designs that aim to distinguish Generation Jones from other generations. The designs often incorporate nostalgic elements from the 1970s and 1980s and slogans that resonate with the experiences of growing up in that era. We also offer accessories such as mugs, tote bags. The brand's focus is on providing a sense of belonging and recognition for those who identify with Generation Jones and do not want to be grouped with the "OK Boomer" crowd.

Q: Ok, Who are the Generation Jones? 

The Jones Generation are truly the lost generations because they are wrongly grouped with boomers. These are people born between 1955 and 1964 or 1954 to 1964 depending on the source of the research. Boomers  are born after the WWII between 1945 and 1955 and Generation X were born between 1965 - 1980. The last of the Generation Jones would have been born on December 31, 1964.